What does it take to launch a new LISTERINE® mouthwash, and why do some formulations never make it to the shelf?
Kara Vavrosky, RDHEP, had the opportunity to sit down with Dr. Kyle Hubble, lead clinical scientist for the LISTERINE® brand, and he walked Kara through the entire development process of launching new LISTERINE® mouthwash products.
They talked about how LISTERINE® involves dental professionals from the earliest stages, the formulation of potential new products, prototype testing, pre-clinical research, independent clinical trials, and the final steps of getting a new mouthwash ready to launch.
So much happens behind the scenes that you may not be aware of, and Kyle gives a fascinating inside look at what actually happens during product development. This is definitely worth a watch!
If you are a licensed dental professional, join LISTERINE® Pro Partners (it’s free!) to get access to free LISTERINE® samples at https://rdh.tv/Listerine
To learn more about the different LISTERINE® products, research, and specials available, visit https://kenvuepro.com/en-us/listerine
